Success is not just about driving traffic. It is about how many visitors actually checkout. Let's look at 5 ways to increase conversion rates:
With 80% of traffic coming from mobile, make sure the 'Add to Cart' action stays visible and is easy to press as users scroll.
Don't force users through multi-page registers. A single-page checkout with autofill reduces abandoned carts.
Incorporate SSL badges, shipping guarantees, and real customer reviews near transaction areas to establish trust.